Basic marketing research : integration of social media
Malhotra, Naresh K.2012
Books
Find it!
Total copies: 2
Available: 2
Place reservation for Basic marketing research : integration of social mediaWith a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Main title:
Basic marketing research : integration of social media / Naresh K. Malhotra.
Author:
Edition:
4th ed., International ed.
Imprint:
Boston, [Mass.] ; London : Pearson, c2012.
Collation:
672 p. : col. ill. ; 28 cm.
Notes:
Previous ed.: 2009.Includes bibliographical references and index.
ISBN:
9780132570183 (pbk)
Dewey class:
658.83658.83
Language:
English
BRN:
478826
Find it!
Total copies: 2
Available: 2
Place reservation for Basic marketing research : integration of social media