Idea generation
Leonard, Neil, M.A.2013
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This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
Main title:
Idea generation / Neil Leonard, Gavin Ambrose.
Imprint:
Lausanne : AVA Academia, [2013]©2013
Collation:
192 pages : illustrations (black and white, and colour) ; 23 cm.
Series title:
Basics graphic design ; 03.
Notes:
Includes bibliographical references and index.
ISBN:
9782940411818 (pbk)
Dewey class:
741.6741.6
Language:
English
BRN:
460428