Creating breakthrough products : revealing the secrets that drive global innovation
Cagan, Jonathan, 1961-2013
Books
Find it!
'Creating Breakthrough Products' describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
Main title:
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.
Edition:
2nd ed.
Imprint:
Upper Saddle River, N.J. : FT Press, c2013.
Collation:
xxxvi, 379 p. : ill. ; 25 cm.
Notes:
Previous ed.: Upper Saddle River, N.J.: Prentice Hall PTR, 2002.Includes bibliographical references and index.
ISBN:
9780133011425 (hbk)
Dewey class:
658.575658.575
Language:
English
BRN:
452409