Revenue management : hard-core tactics for market domination
Cross, Robert G.1997
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Place reservation for Revenue management : hard-core tactics for market dominationIn its most basic form, Revenue Management helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains.
Main title:
Revenue management : hard-core tactics for market domination / Robert G. Cross.
Author:
Imprint:
London : Orion Business, 1997.
Collation:
xii, 276p. : ill., map ; 24 cm.
Notes:
Includes index.
ISBN:
9780752809793 (hbk)
Dewey class:
658.1554658.1554
Local class:
658.1554
Language:
English
BRN:
400223
Find it!
Total copies: 1
Available: 1
Place reservation for Revenue management : hard-core tactics for market domination