Services marketing : people, technology, strategy
Lovelock, Christopher H.2011
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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Edition:
7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz.
Imprint:
Boston, [Mass.] ; London : Pearson, c2011.
Collation:
648 p. : ill., ports. ; 28 cm.
Notes:
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.Includes bibliographical references and index.
ISBN:
9780136118749 (pbk)
Language:
English
Subject:
BRN:
375732