Marketing channels
2006
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'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Main title:
Author:
Edition:
7th ed. / Anne T. Coughlan ... [et al.].
Imprint:
Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.
Collation:
xx, 555 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2001.Includes bibliographical references and index.
ISBN:
9780131275553 (pbk)
Language:
English
BRN:
374165