Small business management : launching & growing entrepreneurial ventures
Longenecker, Justin G. (Justin Gooderl), 1917-20052017
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This title provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture.
Author:
Longenecker, Justin G. (Justin Gooderl), 1917-2005, authorPetty, J. William, 1942-, authorPalich, Leslie E., authorHoy, Frank, author
Edition:
18e / Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.
Imprint:
Australia : Cengage Learning, [2017]©2017
Collation:
xxiv, 712 pages : illustrations (black and white, and colour) ; 29 cm
Notes:
Previous edition: 2014.Includes bibliographical references and index.
ISBN:
9781305405745 (hbk)
Dewey class:
658.022658.022
Language:
English
BRN:
367926