Global marketing management : changes, new challenges, and strategies
Lee, Kiefer2012
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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Main title:
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.
Author:
Edition:
3rd ed.
Imprint:
Oxford : Oxford University Press, 2012.
Collation:
xxv, 550 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2009.Includes bibliographical references and index.
ISBN:
9780199609703 (pbk)
Dewey class:
658.84658.84
Language:
English
Subject:
BRN:
367868