Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
2019
Books
'Handbook of Marketing Analytics' showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy and litigation support. It presents an overview of specific marketing analytic methods in technical detail, while case studies present thorough examples of the use of each method.
Main title:
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik, Dominique M. Hanssens.
Author:
Mizik, Natalie, editorHanssens, Dominique M., editor
Imprint:
Cheltenham, UK : Edward Elgar Publishing, 2019.
Collation:
712 pages ; 24 cm.
Series title:
Audience:
Specialized.
ISBN:
9781789904208 (pbk. :)
Dewey class:
658.8
Language:
English
BRN:
285448