Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Thompson, Arthur A., 1940-2018
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Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.
Main title:
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, The University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, Texas A&M University-Corpus Christi, A.J. Strickland III, The University of Alabama.
Author:
Thompson, Arthur A., 1940-, author
Edition:
Twentyfirst edition.
Imprint:
New York, NY : McGraw-Hill Education, [2018]
Collation:
xxix, 370 pages : illustrations ; 26 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781259732782 (alk paper)
Language:
English
Subject:
BRN:
2528202