Strategic management and business analysis
Jenkins, Wyn2016
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This title shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, and where and why they are used in the strategic process.
Main title:
Author:
Jenkins, Wyn, authorWilliamson, David, 1954-, author
Edition:
Second edition / Wyn Jenkins and David Williamson.
Imprint:
London : Routledge, 2016.
Collation:
xi, 297 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2004.Includes bibliographical references and index.
ISBN:
9781138817654 (pbk)
Dewey class:
658.4012658.4012
Language:
English
BRN:
252141