Marketing : concepts and strategies
Dibb, Sally, 1963-2016
Books
Find it!
Main title:
Author:
Dibb, Sally, 1963-, authorSimkin, Lyndon, 1961-, authorPride, William M., 1942-, authorFerrell, O. C., author
Edition:
Seventh edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.
Imprint:
Australia : Cengage Learning, [2016?]
Collation:
xvi, 796 pages : illustrations ; 26 cm
Notes:
Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.Includes bibliographical references (pages 744-762) and index.
ISBN:
9781473725126 (pbk)
Language:
English
Added title:
Subject:
BRN:
2519592