Marketing channels
Coughlan, Anne T.2014
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For advanced undergraduate and/or graduate-level courses in distribution channels, 'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Main title:
Edition:
7th ed., Pearson new international ed. / Coughlan, Anderson, Stern, El-Ansary.
Imprint:
Harlow, Essex : Pearson Education, c2014.
Collation:
ii, 558 p. : ill. ; 28 cm.
Notes:
Includes index.Previous edition: Upper Saddle River, N.J.: Prentice Hall, 2001.
ISBN:
9781292023502 (pbk)
Dewey class:
658.87
Language:
English
Subject:
BRN:
2518607