Critical marketing : issues in contemporary marketing
2008
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Place reservation for Critical marketing : issues in contemporary marketingThe years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
Main title:
Critical marketing : issues in contemporary marketing / edited by Mark Tadajewski, Douglas Brownlie.
Imprint:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2008.
Collation:
384 p.
ISBN:
9780470511985 (pbk)
Dewey class:
658.8
Language:
English
BRN:
2513811
Find it!
Total copies: 1
Available: 1
Place reservation for Critical marketing : issues in contemporary marketing