Entrepreneurial marketing : the growth of small firms in the new economic era
Bjerke, Bjorn, 1941-2002
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The focus of this volume is on the marketing of small firms that have grown, or are growing, through entrepreneurship. It presents complex perspectives on marketing in a thoughtful, well-founded and well-researched way.
Main title:
Entrepreneurial marketing : the growth of small firms in the new economic era / Bjorn Bjerke, Claes M. Hultman.
Imprint:
Cheltenham : Edward Elgar, 2002.
Collation:
xvi, 259 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781843768517 (pbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
2513387