Network dynamics in international marketing
1998
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This book has two objectives - to contribute to the state of knowledge in the broad area of relationship marketing and to provide an insight into the antecedents and roots of the current fashionable interest in the topic.
Main title:
Network dynamics in international marketing / edited by Peter Naude and Peter Turnbull.
Author:
Imprint:
Oxford : Elsevier, 1998.
Series title:
ISBN:
9780080433585 (hbk)
Dewey class:
658.848
Language:
English
BRN:
2513364