Hegarty on advertising : turning intelligence into magic
Hegarty, John, 1944-2017
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Place reservation for Hegarty on advertising : turning intelligence into magicWritten by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011.
Main title:
Hegarty on advertising : turning intelligence into magic / John Hegarty.
Author:
Hegarty, John, 1944-, author
Edition:
Revised & expanded [edition].
Imprint:
London : Thames & Hudson, 2017.
Collation:
232 pages : illustrations (black and white, and colour) ; 24 cm
Notes:
Includes index.Previous edition: 2011.
Audience:
Specialized.
ISBN:
9780500293638 (hbk. :)
Dewey class:
659.1092
Language:
English
BRN:
2511011
Find it!
Total copies: 1
Available: 1
Place reservation for Hegarty on advertising : turning intelligence into magic