Diffusion of innovations
Rogers, Everett M.2003
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This references concerns the history of the spread of new ideas. It explains how inventions are almost always perceived as uncertain or even risky.
Main title:
Diffusion of innovations / Everett M. Rogers.
Author:
Edition:
5th ed.
Imprint:
New York, N.Y. : Simon & Schuster, 2003.
Collation:
551 p. ; 24cm.
Notes:
Previous ed.: New York: Free, 1995.Includes bibliographical references and index.
ISBN:
9780743222099
Dewey class:
303.48303.484
Language:
English
BRN:
2509571