Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Thompson, Arthur A., 1940-2016
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This edition provides an up-to-date discussion of the core concepts and analytical tools necessary for gaining competitive advantage through the crafting and execution of effective strategy. An accompanying lineup of exciting new cases brings the content to life, to provoke classroom discussions and deepen students' understanding of the material.
Main title:
Author:
Thompson, Arthur A., 1940-, authorPeteraf, Margaret Ann, authorGamble, John (John E.), authorStrickland, A. J. (Alonzo J.), author
Edition:
Twentieth edition / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A.J. Strickland III.McGraw-Hill international edition.
Imprint:
New York : McGraw-Hill Education, 2016.
Collation:
1 volume (various pagings) : illustrations (colour) ; 26 cm
Notes:
"This International Student Edition is for use outside the U.S."--Front cover.Includes QR codes.Includes bibliographical references and index.
ISBN:
9789814670890 (pbk)
Language:
English
BRN:
250943