The entrepreneurial arch : a strategic framework for discovering, developing and renewing firms
Faley, Timothy L., 1956-2014
Books
This title presents a concise introduction to entrepreneurship based on a tried-and-tested model developed at the University of Michigan: the entrepreneurial arch. Using a range of real-world examples, this book teaches readers how to discover and create a new firm, or grow an existing one, starting from a firm or team's capabilities. As the number of universities offering entrepreneurial programs continues to increase, there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan. This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm, or grow an existing one, starting from a firm or team's capabilities.
Main title:
Author:
Imprint:
Cambridge : Cambridge University Press, 2014.
Collation:
1 volume : illustrations (black and white)
ISBN:
9781107424821 (pbk)
Language:
English
BRN:
2507334