Consumer behaviour : a European perspective
Solomon, Michael R.2016
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Now in its sixth edition, 'Consumer Behaviour' provides a fully comprehensive, lively, and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
Main title:
Author:
Solomon, Michael R., authorBamossy, Gary J., 1949-, authorAskegaard, Søren, authorHogg, Margaret K., author
Edition:
Sixth edition / Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg.
Imprint:
Harlow, England : Pearson, [2016]©2016
Collation:
xxv, 706 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
ISBN:
9781292116723 (pbk)
Language:
English
BRN:
2503460