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International business : the challenges of globalization

Wild, John J.2012
Books
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
Edition:
6th ed., Global ed. / John J. Wild, Kenneth L. Wild.
Imprint:
Boston, [Mass.] ; London : Pearson, c2012.
Collation:
480 p. : col. ill., col. maps ; 28 cm. + 1 Internet access card.
Notes:
Includes bibliographical references and index.
ISBN:
9780273752639 (pack)
Dewey class:
658.049658.049
Language:
English
BRN:
2489321
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