Relationship marketing : a consumer experience approach
Baron, Steve2010
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Place reservation for Relationship marketing : a consumer experience approachThe relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
Main title:
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
Imprint:
Los Angeles [Calif.] ; London : SAGE, 2010.
Collation:
viii, 202 p. : ill. ; 25 cm.
Series title:
Notes:
Includes bibliographical references and index.
ISBN:
9781412931229 (pbk)
Language:
English
BRN:
2476857
Find it!
Total copies: 2
Available: 2
Place reservation for Relationship marketing : a consumer experience approach