Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian2014
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This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
Main title:
Author:
Edition:
Third edition / Damian Ryan.
Imprint:
London : KoganPage, 2014.
Collation:
xx, 409 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2012.Includes index.
ISBN:
9780749471026 (pbk)
Dewey class:
658.872658.872 RYA
Language:
English
Subject:
BRN:
240564