Exploring strategy : text & cases
Johnson, Gerry2013
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This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Main title:
Edition:
10th edition / by Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regner, Kevan Scholes.
Imprint:
Harlow, England : Pearson, 2013.
Collation:
808 pages ; 27 cm
Notes:
Includes index.
ISBN:
9781292002545 (pbk)
Dewey class:
658.4012658.4012
Language:
English
Added title:
BRN:
238210