Principles of marketing
2008
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With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
Main title:
Author:
Edition:
5th European ed. / Philip Kotler ... [et al.].
Imprint:
Harlow : Financial Times Prentice Hall, 2008.
Collation:
xxxv, 1020 p. : col. ill. ; 28 cm. + Internet access card.
Notes:
Previous ed.: 2005.Includes bibliographical references and index.
ISBN:
9780273711568 (pbk)
Local class:
658.8
Language:
English
Subject:
BRN:
234468