Marketing concepts and strategies
Dibb, Sally, 1963-2023
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'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
Main title:
Author:
Dibb, Sally, 1963-, authorSimkin, Lyndon, 1961-, authorPride, William M., 1942-, authorFerrell, O. C., author
Edition:
9th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.
Imprint:
Australia : Cengage, [2023]©2023
Collation:
xvii, 796 pages : illustrations (black and white, and colour) ; 26 cm
Notes:
Previous edition: 2019.Includes index.
Audience:
Specialized.
ISBN:
9781473778580 (pbk. :)
Local class:
658.8 DIB
Language:
English
Subject:
BRN:
2337431