Next generation business strategies for the base of the pyramid : new approaches for building mutual value
London, Ted, 1963-2011
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This book shares proven, 'on-the-ground' insights for building 'base of the pyramid' businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its second-generation techniques reflect crucial lessons learned by 'BoP' pioneers.
Main title:
Next generation business strategies for the base of the pyramid : new approaches for building mutual value / by Ted London, Stuart L. Hart.
Imprint:
Upper Saddle River, N.J. : Financial Times/Prentice Hall ; London : Pearson Education [distributor], 2011.
Collation:
240 p. ; 23 cm.
ISBN:
9780137047895 (hbk)
Dewey class:
362.55765658.4012
Language:
English
BRN:
231279