Fashion promotion : building a brand through marketing and communication
Moore, Gwyneth2021
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This practical guide to promoting a brand addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
Main title:
Author:
Moore, Gwyneth, author
Edition:
Second edition.
Imprint:
London : Bloomsbury Visual Arts, 2021.
Collation:
vii, 160 pages : illustrations (colour) ; 23 cm.
Series title:
Notes:
Previous edition: Lausanne: AVA Academia, 2012.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781350090279 (pbk. :)
Language:
English
Subject:
BRN:
2279876