Essentials of marketing communications
Fill, Chris2011
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This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.
Main title:
Essentials of marketing communications / by Chris Fill.
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2011.
Collation:
408 p. ; 27 cm.
ISBN:
9780273738442 (pbk)
Dewey class:
658.802658.802
Language:
English
BRN:
221371