Global marketing
Gillespie, Kate2011
Books
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Main title:
Edition:
3rd ed., International ed. / Kate Gillespie, H. David Hennessey.
Imprint:
[Mason, Ohio] : South-Western Cengage Learning, c2011.
Collation:
xxiv, 582 p. : col. ill, col. maps ; 26 cm.
Notes:
Previous ed.: Boston, Mass.: Houghton Mifflin, 2007.Includes bibliographical references and index.
ISBN:
9780538473392 (pbk)
Language:
English
BRN:
195824