Innovation that fits : moving beyond the fads to choose the right innovation strategy for your business
Lord, Michael D.2005
Books
Sorting through the wreckage of failed economic strategies and outdated financial ideas, this text looks at more flexible business models, as well as addressing the market demands of the 21st century.
Main title:
Innovation that fits : moving beyond the fads to choose the right innovation strategy for your business / Michael D. Lord, J. Donald deBethizy, Jeffrey D. Wager.
Imprint:
Upper Saddle River, N.J. ; London : Pearson/Prentice Hall, c2005.
Collation:
xiv, 248 p. : ill. ; 24 cm.
Notes:
Formerly CIP. UkIncludes bibliographical references and index.
ISBN:
9780131438200 (cased)
Language:
English
BRN:
1935096