Entrepreneurship
Carsrud, Alan L.2007
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From spiraling gas prices to jobs being exported overseas to real estate booms and busts, economic forces affect our daily lives in many profound ways. This work aims to improve business and economic literacy by demystifying these topics. It is useful for students, researchers, educators, and general readers.
Main title:
Entrepreneurship / Alan L. Carsrud and Malin E. Brannback.
Imprint:
Westport, Conn. ; London : Greenwood Press, c2007.
Collation:
xxi, 182 p. : ill. ; 25 cm.
Series title:
Notes:
Includes bibliographical references (p. [177]-179) and index.
Contents:
What is entrepreneurship and is it right for you?Entrepreneurs and their worldIdea generation and creating the concept statementEntrepreneurial strategies : defy competition and enter the marketCreating new products and servicesBuilding a strategy : understand the industry and competitionThe market and customer groupsDeveloping internal processes--operations, pricing, and financeManagement and human capitalGrowth and entrepreneurial family firmsAppendix : putting a plan together and avoiding pitfalls.
ISBN:
9780313336898 (cased)
ISSN:
1559-2367
Language:
English
Subject:
BRN:
1929072
Electronic access: