Gamification for business : why innovators and changemakers use games to break down silos, drive engagement and build trust

Gudiksen, Sune2018

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Summary

'Gamification for Business' shows how games and game-based design can be used to effectively tackle business challenges and improve organisational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business. Including case studies from more than 20 organisations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business.