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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.2018
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This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.
Main title:
Services marketing : integrating customer focus across the firm
Author:
Zeithaml, Valarie A., authorBitner, Mary Jo, authorGremler, Dwayne D., author
Edition:
Seventh edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.International student edition.
Imprint:
New York, NY : McGraw-Hill Education, [2018]©2018
Collation:
xxviii, 514 pages : illustrations (black and white) ; 26 cm
Notes:
Includes QR code.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781260083521 (pbk. :)
Language:
English
Subject:
Service industries -- MarketingCustomer servicesBusiness and Management
BRN:
1921693
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1921693

Find it!
Remove Services marketing : integrating customer focus across the firm from your current listSave Services marketing : integrating customer focus across the firm to your current list

Total copies: 1

Available: 1

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Place reservation for Services marketing : integrating customer focus across the firm
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