Business research methods
Cooper, Donald R.2014
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Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
Main title:
Author:
Cooper, Donald R., authorSchindler, Pamela S., author
Edition:
Twelfth edition. / Donald R. Cooper, Pamela S. Schindler.
Imprint:
New York, NY : McGraw-Hill/Irwin, [2014]©2014
Collation:
xxvi, 692 pages : illustrations ; 29 cm.
Notes:
Previous edition: 2011.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780073521503 (hbk. :)
Local class:
658.0072 COO
Language:
English
BRN:
1917770