The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman2015
Books
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Main title:
Author:
Edition:
5th edition.
Imprint:
Hoboken, New Jersey : John Wiley & Sons, 2015.
Collation:
480 pages
Notes:
Includes bibliographical references and index.
ISBN:
9781119070481 (pbk)
Language:
English
BRN:
1901302