The fortune at the bottom of the pyramid
Prahalad, C. K.2009
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Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.
Main title:
The fortune at the bottom of the pyramid / C.K. Prahalad.
Author:
Edition:
Updated 5th anniversary ed.
Imprint:
Philadelphia, Pa. : Wharton School ; London : Pearson Education [distributor], 2009.
Collation:
448 p.
Notes:
Previous ed.: 2006.Includes bibliographical references and index.
ISBN:
9780137009275 (hbk)
Local class:
338.8881724 PRA
Language:
English
Subject:
BRN:
189829