How to do your own advertising : the secrets of successful sales promotion
Bennie, Michael1996
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This book is for anyone who needs, or wants to advertise effectively, but does not want to pay agency rates. The author draws on his many years professional experience to explain how to put together a simple yet successful advertisement.
Main title:
Author:
Edition:
2nd ed.
Imprint:
Plymouth : How To Books, 1996.
Collation:
176p. : ill. ; 22 cm.
Notes:
Previous ed.: 1990.Includes bibliographical references and index.
ISBN:
9781857032130 (pbk)
Local class:
659.1
Language:
English
Added title:
BRN:
1898142