The Routledge companion to non-market strategy
2015
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It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.
Main title:
The Routledge companion to non-market strategy / edited by Thomas C. Lawton, Tazeeb S. Rajwani.
Author:
Imprint:
London : Routledge, 2015.
Collation:
448 pages : illustrations (black and white) ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780415712316 (hbk)
Language:
English
Added title:
Subject:
BRN:
1895524