Marketing channels : a management view
Rosenbloom, Bert2003
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'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.
Main title:
Marketing channels : a management view / Bert Rosenbloom.
Author:
Edition:
7th ed.
Imprint:
Mason, Ohio : South-Western ; London : Thomson Learning [distributor], 2003.
Collation:
xx, 649 p. : ill., facsims. ; 26 cm.
Notes:
Previous ed.: Fort Worth, Tex.: Dryden, 1999.Includes bibliographical references and index.
ISBN:
9780324186932 (hbk)
Language:
English
BRN:
1888501