Strategic management
Lynch, Richard L.2018
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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Main title:
Strategic management / Richard Lynch.
Author:
Lynch, Richard L., author
Edition:
Eighth edition.
Imprint:
Harlow, England : Pearson, 2018.
Collation:
xxvii, 677 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2015.Includes Internet access.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292211404 (pbk. :)
Dewey class:
658.4012
Language:
English
BRN:
1883927