Social media marketing
Tuten, Tracy L., 1967-2014
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Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
Main title:
Social media marketing / Tracy Tuten, Michael Solomon.
Edition:
Second edition.
Imprint:
Los Angeles : SAGE, 2014.
Collation:
352 pages : illustrations (colour)
Notes:
Includes bibliographical references and index.
ISBN:
9781473913011 (pbk)
Dewey class:
658.872658.872
Local class:
658.872 TUT
Language:
English
Subject:
BRN:
1880258
