Direct and digital marketing in practice
Thomas, Brian, 1938-2017
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'Direct and Digital Marketing in Practice' is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.
Main title:
Direct and digital marketing in practice / Brian Thomas and Matthew Housden.
Author:
Thomas, Brian, 1938-, authorHousden, Matthew, author
Edition:
Third edition.
Imprint:
London : Bloomsbury, 2017.
Collation:
480 pages ; 25 cm
Notes:
Previous edition: 2011.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781472939098 (pbk. :)
Dewey class:
658.872
Language:
English
Added title:
BRN:
1875313