Marketing communications : a European perspective
Pelsmacker, Patrick de, 1957-2018
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Main title:
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Author:
Pelsmacker, Patrick de, 1957-, authorGeuens, Maggie, 1969-, authorBergh, Joeri van den, 1971-, author
Edition:
Sixth edition.
Imprint:
Harlow, England : Pearson, 2018.
Collation:
xix, 625 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292135762 (pbk. :)
Dewey class:
658.802
Language:
English
BRN:
1873153