Strategic management of innovation and design
Le Masson, Pascal2010
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This book introduces a range of new management principles and techniques that firms can use to ensure continuous innovation, based on the most recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
Main title:
Strategic management of innovation and design / by Pascal Le Masson, Benoit Weil, Armand Hatchuel.
Imprint:
Cambridge : Cambridge University Press, 2010.
Collation:
460 p. : ill. ; 25 cm.
Notes:
Translated from the French.
ISBN:
9780521182430 (pbk)
Dewey class:
658.4063
Language:
EnglishFrench
Added title:
Subject:
BRN:
1865310