Marketing of high-technology products and innovations
Mohr, Jakki J.2010
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Place reservation for Marketing of high-technology products and innovationsThis title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Edition:
3rd ed., International ed. / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Imprint:
Boston, [Mass.] ; London : Pearson, c2010.
Collation:
xxiii, 538 p. : ill. ; 26 cm.
Notes:
Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005.Includes bibliographical references and index.
ISBN:
9780131364912 (pbk)
Dewey class:
620.00688
Language:
English
BRN:
1851305
Find it!
Total copies: 2
Available: 2
Place reservation for Marketing of high-technology products and innovations