Global marketing
Keegan, Warren J.2011
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Main title:
Global marketing / Warren J. Keegan, Mark C. Green.
Author:
Edition:
6th ed., Global ed.
Imprint:
Boston ; London : Pearson, c2011.
Collation:
621 p. : ill. (chiefly col.), col. maps ; 28 cm.
Notes:
Includes bibliographical references and indexes.
ISBN:
9780273756071 (pbk)
Dewey class:
658.84
Language:
English
Subject:
BRN:
1850280