Services marketing : people, technology, strategy
Wirtz, Jochen2016
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Main title:
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Author:
Wirtz, Jochen, authorLovelock, Christopher H., author
Edition:
Eighth edition.
Imprint:
New Jersey : World Scientific, [2016]©2016
Collation:
xvii, 783 pages : illustrations (black and white, and colour) ; 28 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781944659011 (pbk. :)
Dewey class:
658.8
Language:
English
Subject:
BRN:
1849274