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Principles of marketing

Kotler, Philip2015
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Main title:
Principles of marketing / Philip Kotler, Gary Armstrong.
Author:
Kotler, PhilipArmstrong, Gary (Gary M.)
Edition:
Sixteenth edition.Global edition.
Imprint:
Boston : Pearson, 2015.
Collation:
744 pages ; 28 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781292092485 (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
MarketingBusiness and Management
BRN:
1848246
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1848246

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Remove Principles of marketing from your current listSave Principles of marketing to your current list

Total copies: 10

Available: 9

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